This campaign was a bit of craic back in 2023. It was for donegal county Council, their shoulder season campaign. The idea was that Donegal's a hidden gem, and Eric Roberts didn't want anyone to know about it. Simple but effective. The client was extremely trusting, which is rare but shows in the @bigo_agency final output. Eric was a gentleman. Good fun, good energy, even after standing on a cliff in the pissing rain and blistering winds. You'd miss these kind of shoots now that I work for the man. A lot of long days, a lot of travelling, a lot of waiting for the weather. But when you get a great shot, it makes it all worthwhile.